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This web page states the following, "We are a vertically integrated company- WE CATCH, WE PROCESS, WE SHIP DIRECT- no middle men." We saw that the web site also stated " As Alaskan Natives, we have over 7,500 years of rich traditions harvesting and processing from the sea- it is what we know." It also said " Customer service, product quality and stewardship of our precious natural resources are the core values of our business. Our company supports native Alaskan fishing families and encourages youth participation in the fisheries. Wild Alaska Seafood Online Store. Wild, Natural, and Sustainable." The header had Fresh as the highest ranking optimized keyword. It is followed by Vitamins, Omega 3, and Salmon which isn't as ranked as highly as Fresh. The next words kodiakwildsource.com uses is wild. Whole was included and might not be understood by search engines.